![]() The difference between checkout abandonment and cart abandonment is that checkout abandonment involves abandoning the cart after the customer has entered their information in the checkout process, while the cart abandonment simply means abandoning the cart at any stage previous to checkout. Because the emails you’re sending could be reaching 5x more people if they were actually abandoned cart emails. Right now, you might be thinking “that’s just a word choice, what’s the difference?” But it matters, a lot. Unbeknownst to most people, those “abandoned cart" emails are actually just “abandoned checkout” emails. But there’s a pretty big problem with this approach. The most common solution is to set up “ abandoned cart emails” that are automatically sent to shoppers who had an item to their cart but don’t make it through the checkout stage. And in other cases, we start on one day and finish the job on another.Īs online merchants, we need to recognize that this is completely normal behavior for a human choosing to spend their hard earned money with us.Īs merchants, that leaves us with the challenge of making it as easy as possible for people to finish the purchase no matter when or where they fall out of this journey. Sometimes we make it from beginning to end in one session. Pretty straightforward, right? As consumers, we all buy things online and have gone through this process dozens (or hundreds) of times with online retailers.
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